MADISON, WI, USA – Bell is proud to launch its latest edition to the rodenticide line-up for Pest Management Professionals (PMPs): Fastrac® Soft Bait.

Fastrac® Soft Bait is an acute rodenticide with a unique oil-based formulation that has a precise balance between saturated and unsaturated fats and will not freeze in cold climates. The acute bromethalin active ingredient paired with Bell’s proprietary soft bait formulation will help PMPs knock down rodent infestations at accounts. Technicians will use less bait versus anticoagulants and may see more effective results, as rodents may consume a lethal dose in a single night’s feeding, which reduces the amount of bait required to achieve control. “Bell is excited to provide another tool for PMPs. With the success and high acceptance of Contrac® Soft Bait, it made sense to offer our winning formulation with an acute active ingredient,” says Kate Van Boxel, Sr. Brand Manager.

Fastrac® Soft Bait is available in a 4 lb. pail size. This new Soft Bait pail is clearly differentiated from all other Bell Laboratories pails with a purple lid for ease of identification by distributors and PMPs. Fastrac® Soft Bait is available in 8g sachets with a minimum mouse placement of 1 sachet and a minimum rat placement of 4 sachets.